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Dermacia Pharmacy case study

‘We took over an old pharmacy in Islington in early 2014. It was in a great location but the existing technology was extremely out of date and insecure. It relied on old tills that were costly and inefficient to run. Products often went mysteriously missing from the stocking lists, and the tills themselves actually ceased to work after a while. It gave us the opportunity to find a slicker, more technically advanced solution for taking our payments.’

Angelo AlexandrouCo-owner and IT Manager

Customer: Dermacia

Industry: Pharmaceuticals

Location: London

Product: Sage Pay Cloud Connect via Integrated Payment Solutions

Result: Integrated and flexible technology driving sales

Dermacia is a family-run health and beauty business, with both a physical premises and website run on the Magento eCommerce platform. Using Sage Pay’s Cloud Connect technology, the in-store and online experience has been completely revitalised.

The Challenge

Dermacia offers beauty treatments, a full range of prescription services and a travel clinic, run by husband and wife team, Angelo and Elena Alexandrou. When they took over a physical premises in London, they were faced with tired and outdated till systems which caused stock control issues and accounting inaccuracies.

‘We took over an old pharmacy in Islington in early 2014. It was in a great location but the existing technology was extremely out of date and insecure. It relied on old tills that were costly and inefficient to run. Products often went mysteriously missing from the stocking lists, and the tills themselves actually ceased to work after a while. It gave us the opportunity to find a slicker, more technically advanced solution for taking our payments.’

The Solution

The answer was an enterprise grade ePOS solution from Sage Pay and it’s Platinum Partner eBizmarts, which uses an iPad and a wireless card machine to take in-store payments and is fully integrated with the Magento platform. This solution enables Dermacia’s operation to be fully omnichannel, creating a seamless experience, both online and in-store. The solution puts Magento at the core of all business operations, whilst using iPads allows Dermacia to sync products, pricing, promotions, customers and stock, through a cost-effective, flexible and real-time solution.

The Result

The system allows employees to use multiple iPads on one till system, and there are no maintenance contracts or high hardware installation fees. The iPads themselves only take five minutes to set up, and less technically-savvy staff members have found it easy to use.

The automation of processes has made everything much more straightforward. Stock checks are now much more accurate, and allows for better stock management generally. Staff can check what products have been sold, the revenue, and even find the busiest times for certain types of stock, all in real time. The system also allows Dermacia to provide a diverse range of payments options. The store accepts cash, credit and debit cards and Dermacia is working on introducing contactless payments.

“The ease-of-use has allowed us to be much more self-sufficient as a business. We can make all the changes we need to ourselves, without needing to call in a third party technician or spend lots of time adjusting things on the back end. More importantly, our customers love it. The iPads consume hardly any physical space, they look very slick and they do wonders for our high-tech credentials!” said Angelo.