These are extraordinary times.
Unlike other global events that have shaken public confidence in the past, eg. the financial crash of 2008, Covid-19 will inflict potential long-term economic hardship. The current practical restrictions on movement and the use of shared spaces has resulted in a deep impact on every major industry vertical from tourism to movie theatres, and restaurants to sporting events. In the second half of March 2020, consumers’ priorities and buying behaviour changed dramatically as the move to lockdown strengthened and was implemented. Supermarkets shelves picked clean, whilst clothing stores and car dealerships lie empty. All we know is that we’re in unknown territory. From Tokyo to Torquay the world is bracing itself for a long, bumpy ride.
We are all in various stages of shock. What we do know is that this too shall pass. Confidence, customers and normal business functioning will return. In the meantime, we can help businesses – those that can – identify and take whatever steps necessary to adapt and/or seize opportunities to support and engage with their customers.
Already there are many encouraging signs of businesses adapting and pivoting. Creative solutions are springing up everywhere, from distilleries modifying production lines to produce hand-sanitiser, to personal trainers offering their services by video conference. It has never been more evident that necessity truly is the mother of invention.
In this blog, we will look at some quick win opportunities which could help your business support the community you live in. We’ll keep the information as updated as we can in a climate of fast-moving change.